Our Goals
Making heart risk legible long before it becomes a diagnosis.
Our goals are not only about reach. They are about the quality of the explanation — whether a person finishes their check understanding what their numbers mean, what is driving them, and which single change is worth making first.
Our mission
Most people meet their cardiovascular risk late, in a clinic, as a decision that has already been made for them. We want Cardea to put that picture in front of someone while it is still a set of choices — and in language they can act on the same evening.
That means treating the explanation as the product. A percentage is easy to compute and easy to ignore; what changes behaviour is seeing which of your own answers put it there.
We are building for the years between a habit and its consequences. That is where a check like this is worth anything at all.
What we are building
Goals only count if they change what it is like to use the thing. Each of these is measured the same way: does the report say more, more clearly, than it did last quarter?
Depth without a clinic
More of what you already know about yourself — lipids, imaging, wearable data — accepted into the check, so the estimate sharpens as your own record grows.
Progress you can see
Every report kept, so a year of effort shows up as a line that moved rather than a number you have to remember.
Advice that narrows
Fewer, more specific next steps: the findings ranked by how much each one is actually costing you.
Our principles
These three sit behind every product decision we make. They are not aspirational copy — they are the filter through which we decide whether something is good enough to ship to someone asking a question about their own health.
- Clarity — Show fewer numbers, and explain every one of them.
- Honesty — Say what an estimate can and cannot tell you, before it tells you.
- Privacy — Personal health answers stay tied to the account that gave them.
Looking ahead
The version of this worth building is one people come back to a year later — not because the score changed on its own, but because they changed something and want to see whether it counted.
A check taken once is a curiosity. A check taken again, against the same questions, is the beginning of a record. That is the progress worth measuring.
Horizon
Long-term
Focus
Prevention
Measure
Reports acted on
Approach
Evidence-led
Heart Score is an educational estimate built from the answers you give. It is not a medical diagnosis, and it does not replace advice from a qualified clinician.
Want to learn more? Read about Cardea